Head of Growth Product

We're hiring a Head of Growth Product who will own our digital product strategy, roadmap, and execution, driving outstanding customer experiences and commercial outcomes. This is a hybrid leadership role: strategic enough to shape the company’s direction, and hands-on enough to lead product development, customer insight and delivery with urgency and precision.

You’ll be accountable for building the foundational knowledge, insight, and execution capability to make Sim Local a best-in-class digital product organisation. You’ll also act as the voice of the customer, combining commerciality, digital experience design, and cross-functional collaboration to unlock scale and long-term impact.

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Strategy & Vision

• Define, own, and communicate the long-term digital product vision aligned with company strategy and growth goals.
• Build and continuously update a comprehensive product knowledge base (market insight, user needs, competitive landscape) to support strategic decision-making.

• Develop multi-horizon roadmaps for our core eSIM and digital offerings, from onboarding to retention across our web and app experiences.

• Represent the product vision and priorities at the senior leadership level (ELT participation).

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Growth & Execution

• Lead the product growth lifecycle: from research and ideation to delivery and optimisation.
• Drive hands-on execution, including stakeholder management, and support the engineering and customer experience teams with sprint management.
• Drive product-led growth loops (onboarding, freemium/paid, referrals), aligned with marketing and CX.
• Ensure new features meet high standards for usability, performance, and measurable value.

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Insight & Analytics

• Own and evolve Sim Local’s product analytics stack (GA4, Hotjar, Dovetail, etc.) and performance reporting.
• Use data driven forecasting models to validate product and market investments.
• Champion evidence-based decision-making—building ROI models, segment performance views, and A/B testing frameworks.

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Customer Obsession & Experience

• Act as the ultimate voice of the customer across all touchpoints and lifecycle stages.
• Champion user-centred design and experience excellence through constant testing and iteration.
• Advocate for underserved or emerging customer segments based on qualitative and quantitative research.

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Team & Capability Building

• Build the foundations of a high-performing digital product organisation—recruiting talent, implementing tools, and codifying best practices.
• Develop the product management function (including digital product and experimentation) and define clear operating models with adjacent teams (Tech, Design, Marketing, CX).
• Provide coaching and leadership to internal PMs, contractors, or agencies.

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Commercial Impact

• Drive conversion rate, LTV, and profitability improvements through product innovation.
• Partner with commercial leadership to size market opportunities and align product strategy with revenue goals.
• Ensure each product or feature has a clear rationale and success criteria, ensuring performance tracking post-launch.

What We’re Looking For

• 8+ years in product or growth roles,with proven impact in direct-to-consumer digital businesses
• A hybrid strategic leader and operational executor with a builders mindset: comfortable switching between defininglong-term direction and diving into sprint planning or writing a Jira ticket.
• Analyticaland data-driven, with strong command of tools like GA4, Amplitude, Dovetail,Hotjar, etc.
• Deepexperience in platform development, customer lifecycle optimisation, funnelanalysis, and growth experimentation (A/B testing, CRO, retention loops, etc.).
• Excellentcommunicator and collaborator across disciplines—tech, design, marketing, ops.
• Comfortablein a high-growth, fast-paced environment.
• Ideally,experience in eSIMs, telecoms, travel tech, or a similar domain (not essential,but a plus)

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